MOSDEF stands for Men of Strength, Diversity, Education, and Family. It was founded at the University of New Hampshire as a support group and brotherhood for men of color, in a predominantly white institution. MOSDEF is member-driven and works to give back while educating both its members and the community.
As an alumni member of MOSDEF, the redesign began as a personal endeavor to rebrand an identity I had initially designed in my undergraduate years at the University of New Hampshire. The redesign was meant to give the brand a flexibility in appearance, allowing it to be either complex or simplistic. And at every level, the brand had to retain its bold message.